Rihanna Revolutionizes Savage X Fenty with the New ‘Soft N’ Savage’ Collection

Rihanna’s Savage X Fenty introduces its new ‘Soft N’ Savage’ collection, featuring soft colors and timeless styles in lingerie and loungewear.

Rihanna‘s lingerie and loungewear brand, Savage X Fenty, has undergone significant changes. In what seems to be a brand refresh, the label has just launched a new collection titled ‘Soft N’ Savage’. This campaign showcases a softer color palette and muted tones, alongside more timeless silhouettes.

Marking a new chapter for the brand, the latest offering appears to shift from its bold and eye-catching pieces to more subtle and wearable styles, except for a standout leopard print set modeled by the superstar founder herself. In the campaign images, Rihanna is seen lounging on a matching leopard print chaise longue, wearing the brand’s ‘Soft N’ Savage Padded Demi Bra’ paired with matching underwear in the ‘Suga Beige On the Prowl Print’ shade.

Aside from the leopard print design, the rest of the collection features the same demi bras and pants in brown and black tones. Along with the visual change, it seems that this season’s Savage X Fenty collection includes a new ‘marshmallow pad’ fabric that enhances comfort and fit.

Check out the new ‘Soft N’ Savage’ collection and visit the Savage X Fenty website to shop.