Calum Harper stars in Karl Lagerfeld’s Fall 2024 campaign, showcasing his expressive style alongside emerging talents.
The Karl Lagerfeld brand has chosen British model Calum Harper for its Fall 2024 campaign, photographed by the renowned Chris Colls. Known for his expressive and playful style on TikTok, where he has amassed nearly 50 million views, Harper brings a fresh and carefree touch to the typically serious and distant world of modeling. When asked how he defines an icon, Harper responded with a single word: “expressive.”
The campaign also features two other “emerging talents”: transgender model, actress, and activist Raya Martigny, and Kat Q, a muse of non-conformist fashion and co-founder of Labstore London, a high-end boutique. Martigny, who dazzled during the opening ceremony of the Paris 2024 Olympic Games, wears an off-the-shoulder dress with a high white collar, a nod to the iconic style of the brand’s founder. Meanwhile, Harper appears in a black suit, Lagerfeld’s signature uniform.
The campaign focuses on “elevated standout pieces,” combining graphic black-and-white minimalism with high-impact elements, a clear tribute to the late designer’s legacy.
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