Everyone is an Icon: Presenting Vyperr in the new Dsquared2 Fall-Winter 2024 Icon New Generation Collection

Vyperr stars in the Dsquared2 Fall-Winter 2024 Icon New Generation campaign, celebrating individuality with bold, modern styles.

In the new Dsquared2 Fall-Winter 2024 collection, titled Icon New Generation, the brand reaffirms its vision: everyone is an icon. This season, Vyperr, the charismatic singer, takes center stage in the campaign, embodying the essence of the collection.

The Icon New Generation collection goes beyond contemporary style, introducing textured materials and modern shapes. The hallmark of this collection is the new slanted logo, an innovative visual code that adorns both clothing and accessories in a palette of black, white, and camel. Vyperr showcases sculptural and oversized silhouettes, such as cropped nylon jackets and hoodies in black and camel, paired with washed blue denim jeans.

For men like Vyperr, matte leather and shiny nylon jackets are combined with black denim pants and shorts. Accessories include backpacks and fanny packs with the slanted logo, perfect for completing the look. The “Puffer” sneakers, with their 90s-inspired design, offer exaggerated comfort with their bubbly volume and thick soles, available in black or white leather.

With this collaboration, Vyperr and Dsquared2 invite everyone to express their style and confidently declare: We are all ICONS.