ETRO unveils its Fall/Winter 24-25 campaign, inspired by The Odyssey, blending classical mythology with contemporary fashion in Sicily.
ETRO has revealed its Fall/Winter 24-25 campaign, which delves into the world of Homeric legends, merging classic storytelling with a modern vision. Titled ‘ETRO ACT,’ the campaign draws inspiration from the evocative lines of The Odyssey, exploring themes of adventure and the quest for knowledge. “Where have you been wandering, and in what lands have you traveled?” ask Homer’s words, setting the tone for a celebration of the explorer’s spirit.
Creative director Marco De Vincenzo sets the campaign in the picturesque Strait of Messina, his hometown, evoking the atmosphere of ancient Greek theater through tableaux vivants. The wandering travelers arrive at Capo Peloro, a scenic fishing village in Sicily, surrounded by natural beauty. The collection stands out for its fluid silhouettes, comfortable fabrics, and distinctive details such as jacquard patterns and ETRO’s iconic Paisley design.
The campaign, masterfully captured by Colin Dodgson, intertwines fashion with visual storytelling, offering a narrative that invites curiosity and discovery. In doing so, ETRO continues its tradition of blending craftsmanship with modernity, celebrating its rich heritage while exploring new creative paths.
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