NewJeans Makes Their Debut in Calvin Klein’s Campaign

NewJeans makes their debut in Calvin Klein’s Fall 2024 campaign, stylishly showcasing denim and seasonal essentials.

Calvin Klein has announced the stars of its Fall 2024 campaign: the popular K-pop group NewJeans. Comprised of Minji, Hanni, Danielle, Haerin, and Hyein, this quintet is making its debut with the brand, wearing the latest denim pieces and seasonal essentials.

“We are very excited to take part in a Calvin Klein campaign,” the members of NewJeans said in a statement. “It was a natural choice to partner with a brand built on confidence, and to work with their team on a campaign that highlighted our personalities while having fun with the latest seasonal styles.”

The group exudes a vibrant energy and a laid-back attitude, showcasing both their individual personalities and group dynamic, captured in a campaign video featuring music by Kah-Lo, Karma Fields, and Associanu, titled “It-Girl.”

The campaign focuses on CK’s fall denim collection, featuring Barrel, Wide, and Straight-Leg cuts, evoking a carefree 90s-inspired vibe. The new jeans are paired with classic monogram t-shirts in cropped and boxy cuts, complemented by CK’s new outerwear line.

Check out NewJeans in action for Calvin Klein and visit the brand’s website to explore the new fall collection.