Global K-pop star Jisoo is Tommy Hilfiger’s new ambassador and stars in the fall 2024 campaign.
Tommy Hilfiger, part of PVH Corp, has chosen global singer and actress Jisoo to be the face of its fall 2024 advertising campaign. The campaign follows the 29-year-old South Korean artist as she tours New York’s iconic landmarks in an open-top bus, wearing revamped classics from the fall collection, including a camel wool coat, Breton striped cardigan and denim skirt. The shoot was photographed by Peter Ash and will be released digitally.
“Collaborating with Tommy is a dream come true,” expressed Jisoo. “I’m so excited that, by going my own way, I’ve come to New York with an icon of the city, Tommy Hilfiger himself. Tommy’s latest collection blends femininity with a modern sensibility that resonates deeply with me.”
Tommy Hilfiger, for his part, commented, “Jisoo is an undeniable force in the K-pop world. Her confidence, poise and powerful presence set her apart, showcasing a style that is uniquely hers. She is the ideal ambassador for our new collection of modern classics, and I’m thrilled to welcome her to our Tommy family.”
Jisoo began her career with the K-pop group Blackpink and later launched as a singer and actress. She attended Hilfiger’s Spring 2025 runway show during New York Fashion Week and will star in the upcoming K-Drama ‘Newtopia ‘ in 2025. The fall collection will be available at tommy.com, Tommy Hilfiger stores and select partners worldwide.
Jisoo is very popular in the fashion industry, representing brands such as Dyson, Alo Yoga, Self-Portrait, Dior Beauty and Cartier.
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