Kaia Gerber reinvents Boho style with unique ‘bag charms,’ blending nostalgia and modernity in an accessory brimming with personality and intricate details.
Kaia Gerber has brought ‘bag charms’ back with a fresh, modern Boho twist. At a Chloé event in Los Angeles, the model and actress showcased her version of this trend, giving it a sophisticated and character-filled spin. Wearing a bridal-style white suit, Gerber turned heads with a mini chain bag adorned with golden charms, ivory pearls, and other details, giving the accessory a bold, eclectic appearance.
The trend of bag charms originated in the 1970s when Jane Birkin personalized her iconic Hermès bag with scarves and keychains. Now, this practice is re-emerging among celebrities like Anne Hathaway and Dua Lipa, who add a personal touch to designer bags, reinterpreting a style that mixes nostalgia with modernity.
On the runway, Boho and maximalist fashion have stood out with designs from Miu Miu and Coach, while Chloé’s recent Spring 2025 collection, under the creative direction of Chemena Kamali, featured bags adorned with feathers and other Boho details. Gerber exemplifies this free-spirited vibe, showing how ‘bag charms’ can extend one’s personality, evoking a relaxed yet sophisticated style.
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