Scalpers presents its AW24 campaign in Venice, inspired by Hitchcock’s cinema and featuring classic garments reimagined for the modern man.
The brand Scalpers unveils its AW24 campaign with iconic Venice as the backdrop. Inspired by classics from the master of suspense Alfred Hitchcock, such as ‘Rear Window’ and ‘Marnie’, this collection pays homage to the golden age of cinema. Through an intriguing and cinematic visual aesthetic, Scalpers captures the brand’s essence and elevates it even further for today’s man.
For this collection, Scalpers reinterprets iconic garments from the 1960s, including clean-cut coats and parkas, striped shirts, basic sweaters, and trousers with impeccable lines, complemented by polished footwear that adds a timeless touch. The collection combines tradition and modernity, designed for men who appreciate subtle elegance without sacrificing functionality.
The campaign video, filmed on traditional film with models Hana Jirickova and Justice Joslin, explores a suspenseful narrative where tension and mystery create a captivating atmosphere. Cinematic elements, such as subjective shots and intense gazes, transport the viewer into a Hitchcock-style thriller, where each garment tells a story of elegance and sophistication.
