Aaron Taylor-Johnson makes an impact with his new 70s-inspired look in the striking Saint Laurent Winter 2025 campaign.
British actor Aaron Taylor-Johnson becomes the face of Saint Laurent’s new menswear campaign for the Winter 2025 season, taking everyone’s breath away with a look inspired by the 1970s. Under the creative direction of Anthony Vaccarello and through the lens of renowned photographer Glen Luchford, this sensual campaign blends fashion, art, and emotional storytelling, capturing the essence of a rebellious yet sophisticated style.
The campaign short film, already trending on social media and fashion platforms, shows Taylor-Johnson in intimate scenes, surrounded by nature, wearing key pieces from the collection. His new shaggy hairstyle, clearly influenced by 70s aesthetics, takes centre stage alongside a dark palette, structured cuts, and provocative elegance.
Inspired by the visual legacy of Robert Mapplethorpe, the video conveys a powerful tension between youth and maturity, strength and vulnerability. The legendary Christopher Walken also makes an appearance in this exclusive production.
Want to see the full campaign and official video? Click here and discover why Saint Laurent Winter 2025 is already the most talked-about collaboration of the year.
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