At the 2025 Grammys, Lady Gaga stunned audiences with the unexpected premiere of ‘Abracadabra,’ an innovative music video carrying a powerful social message.
The 2025 Grammys were not just a stage for awards and spectacular performances but also the setting for an unexpected trick by Lady Gaga. During a commercial break, the pop star debuted the music video for ‘Abracadabra,’ her new single, sparking a wave of reactions among viewers.
More than just an advert, the ‘Abracadabra’ video serves as the second teaser for Mayhem, Gaga’s upcoming album, set for release on 7 March 2025. The production, directed by the artist herself alongside Bethany Vargas, features choreography by Parris Goebel and a brief yet noticeable reference to MasterCard, a brand that appears to have given up its ad space for the video’s premiere.
Minutes after the surprise release, Lady Gaga took to the stage to accept the Grammy for Best Pop Duo/Group Performance for Die With A Smile, her collaboration with Bruno Mars. In her speech, the singer delivered a powerful message in support of the trans community: “Trans people are not invisible. They deserve love. The queer community must be uplifted. Music is love, thank you.”
With Mayhem on the horizon, Lady Gaga continues to prove her ability to innovate and surprise, making it clear that pop is still her kingdom.