Adam DiMarco stars in Ami Paris’ Fall 2025 campaign, blending fashion, sensitivity and Parisian charm into an international narrative.
Canadian actor Adam DiMarco, best known for his role as Albie in the acclaimed series ‘The White Lotus’, returns to Paris as the protagonist of Ami Paris’ Fall 2025 campaign. After attending the brand’s June show, which famously ended under a sudden downpour, he now embodies the spirit of the maison founded by Alexandre Mattiussi.
The campaign imagery, shot by London-based photographer Angelo Pennetta and British cinematographer Georges Beattie, captures DiMarco exploring the 11th arrondissement of the French capital, a lively district renowned for its food scene and unique boutiques. Surrounded by flowers, vintage magazines and Parisian cafés, the actor reflects the relaxed, authentic and sensitive vision that Ami wanted to express this season.
His wardrobe features bottle-green overcoats, striped shirts, tailored trousers and the Mirage sneaker, alongside a fresh reinterpretation of the iconic Ami de Cœur symbol. For Mattiussi, choosing DiMarco was obvious: “he perfectly represents the Ami man for this autumn,” the designer remarked.
With a career that includes titles such as ‘The Magicians’, ‘The Order’ and the LGBT docudrama ‘When We Rise’, DiMarco continues to expand his international profile. He will soon star alongside Camila Morrone in the upcoming Netflix series ‘Something Very Bad Is Going to Happen’, playing a groom heading into an ill-fated wedding.
The campaign will launch worldwide on newsstands, digital displays and social media from Wednesday, further cementing Ami as one of today’s most influential French fashion houses.
