AMIRI Spring-Summer 2025: Jazz and Glamour in Harmony

AMIRI unveils its Spring-Summer 2025 campaign, inspired by modern jazz, blending Californian elegance, Hollywood glamour, and musical creativity.

Captured by Drew Vickers, AMIRI’s new Spring-Summer 2025 campaign draws inspiration from the energy and creativity of modern jazz. Set in a recording studio, it pays tribute to the intimate atmosphere where musicians shape their art. Mike Amiri, the brand’s founder, reaffirms his deep connection to music, a key pillar of his creative vision.

The collection merges California’s relaxed elegance with Hollywood’s masculine glamour, reflecting the duality of an artist’s life—both their private world and the splendour of fame. Embroidered suits with effortless cuts and vintage-inspired leisurewear with refined details create a versatile and sophisticated wardrobe.

The colour palette plays with sun-faded pastels and timeless black and white, evoking the aesthetics of classic photography. Each campaign image captures moments of introspection and creativity, showing musicians in their element before stepping onto the stage.

With this collection, AMIRI continues to bridge the worlds of fashion and music, celebrating artistic authenticity while offering a vision that is both nostalgic and contemporary.