The South Korean idol becomes one of the standout names at Songzio’s SS26 menswear show in Paris.
Seonghwa, member of the global K-pop group ATEEZ, made a strong impression on 25 June as he walked the runway for Songzio during their Spring/Summer 2026 menswear presentation at Paris Fashion Week. His striking presence and sharp styling perfectly embodied the artistic and minimalistic spirit of the South Korean fashion house.
Led by creative director Jay Songzio, the collection fused bold silhouettes with a refined visual narrative. Seong Hwa sported two monochrome looks that showcased his ability to blend confidence, elegance, and androgyny. Reactions online were immediate and glowing: “Seong Hwa flawless — this is what stage presence looks like,” one Reddit user commented.
Only months after his runway debut, Park Seong Hwa is emerging as a rising fashion figure, bridging K-pop charisma with high fashion credibility. He was recently named global ambassador for Isabel Marant, joining Kate Moss in the campaign — a move that positions him as a serious player in the industry.
His appearance at Songzio SS26 underscores the growing global influence of K-fashion and highlights his evolution beyond music.
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