Balenciaga unveils its Valentine’s Day 2025 collection

The brand reinvents itself once again with its ‘Valentine Series’.

This year, in its signature campaign that transforms love into art and fashion, Balenciaga has introduced a bold collection of oversized garments, including hoodies and zip-up T-shirts, adorned with details that celebrate this special day.

The pieces stand out for their unique designs, featuring phrases such as “Happy Valentine’s Day” and even a handwritten love poem—a nod to personalisation that turns each item into a meaningful gift. At the same time, the aged finishes bring a modern yet casual touch to this expression of affection.

The campaign delves into intimacy and desire, capturing the anticipation of a romantic encounter. Framed through the perspective of a peephole, the narrative evokes a sense of expectation and closeness. Emma Alvin’s imagery and videos invite the viewer to glimpse private moments that feel as if drawn from a deeply personal experience.

With models like Elena, Redon, Jay Pak, and Momo holding flowers, balloons, and other iconic Valentine’s Day symbols, the essence of the celebration is infused with a rebellious yet sophisticated edge. Once again, Balenciaga proves that it doesn’t need words to express love—it simply brings it to life through its designs.