Jennie from BLACKPINK and Beats are releasing special-edition headphones inspired by Ruby, her first solo album.
Jennie, global K-pop star and member of BLACKPINK, once again becomes the face of Beats in a special collaboration celebrating her creative universe. Following the success of her deep-red Solo Buds, the artist now unveils the new Beats Solo 4, a design inspired by her debut solo album, Ruby.
With a matte ruby-red finish, engraved “R” and “J” initials on the sides, and UltraPlush cushioning for maximum comfort, the headphones also feature a detachable red bow that reinforces Jennie’s visual identity. The set comes in matching packaging that won’t go unnoticed.
“Beats has been part of my daily life and creative process, so collaborating with the brand in this way feels very special. I’m excited for people to experience my music in a new way with these headphones,” Jennie shared in the official statement.
But this is only the beginning. From 5 September, Beats will launch a series of exclusive activations in select stores across Los Angeles, New York, Shanghai, Tokyo and Seoul, where visitors will be able to listen to a playlist curated by Jennie with her favourite tracks and personal influences.
Beyond their sleek design, the new Beats Solo 4 x Jennie are a statement of style and empowerment. A collaboration that reaffirms the artist’s role as a global cultural icon and elevates the listening experience to a whole new level.
-380x380.webp)
