Bella Hadid stars in the Miss Sixty SS25 campaign, reviving Y2K style with a vintage collection that blends retro charm and Italian ease.
Bella Hadid teams up with Miss Sixty for the SS25 campaign, evoking nostalgia and Y2K style. The women’s denim brand, known for its retro aesthetic, has launched one of the most anticipated campaigns of 2025. With Hadid as the star, the photoshoot takes us to a vintage supermarket, capturing the brand’s classic charm while reflecting ‘effortless Italian ease.’
In the Spring/Summer 2025 collection, Hadid wears iconic pieces such as the lip print T-shirt, rhinestone flared jeans, and a studded leather belt. One of the standout items is the ‘Motorcycle Bag,’ a vintage-inspired silhouette made from cow leather with a multi-pocket design.
The collection pays tribute to Miss Sixty’s vintage heritage, founded in 1991, all combined with a western touch that Hadid wears with great flair. The campaign, which promises to be iconic, is available on Miss Sixty’s website, offering a closer look at the SS25 collection.
