Bella Hadid launches ‘ETERNAL ROOTS’, her fifth Orebella fragrance with woody and fruity notes

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Bella Hadid expands Orebella with ‘ETERNAL ROOTS’, a woody and fruity perfume that blends strength, softness, and skin care.

Bella Hadid introduces a new addition to Orebella’s skin parfum collection: ‘ETERNAL ROOTS’. Inspired by the duality between power and softness, this scent combines fruity and herbal notes with a woody base, offering a sophisticated and well-balanced olfactory experience.

In keeping with Orebella’s signature style, the formula is bi-phase, alcohol-free, and activates with a gentle shake. Here, lychee and bergamot provide a juicy, luminous opening, evolving into warmer, earthier layers of papyrus, vetiver, and a hint of birch smoke.

“ETERNAL ROOTS smells like strength and light intertwined. The first thing I notice is that juicy burst of lychee and bergamot. Then it melts into something richer and warmer, with those beautiful woody and earthy notes… which make it feel grounded. It’s soft and powerful at the same time,” Hadid said.

Beyond its scent, the formula—enriched with essential oils and skin-care ingredients—hydrates the skin, leaving a long-lasting aroma. It will be available from 13 August in 10 ml (£28), 50 ml (£58) and 100 ml (£80) sizes via the brand’s official website.