Bella Hadid, New Global Ambassador for Chopard

Bella Hadid has been named the new global ambassador for Chopard, replacing Julia Roberts and marking a new chapter for the brand.

Bella Hadid has officially been appointed as Chopard’s new global ambassador, succeeding the renowned actress Julia Roberts. The supermodel, known for her iconic style and presence on major red carpets, was recently seen wearing pieces from the Swiss brand, sparking rumors of a potential collaboration that has now been confirmed.

Caroline Scheufele, Co-President and Artistic Director of Chopard, expressed her excitement about this new chapter for the brand, highlighting that Hadid embodies the perfect blend of elegance and vitality that characterizes Chopard. Hadid will debut as the face of the brand in a campaign consisting of six images, under the creative direction of photographer Alasdair McLellan. In these photos, she will be seen in a sophisticated and minimalist style, wearing pieces from Chopard’s most iconic collections, such as Haute Joaillerie and Happy Diamonds.

Hadid began her modeling career at just 16 years old and has since reached global icon status. In addition to her modeling career, she is a successful entrepreneur with her own line of non-alcoholic beverages, Kin Euphorics, and her new fragrance line, Orebella, launched in February of this year.