Supermodel Bella Hadid ushers in Christmas in Dallas with an exclusive Orebella pop-up, blending beauty, Western style and a unique sensory experience.
Supermodel Bella Hadid marked the start of the festive season with a special appearance at Orebella’s Christmas event in Dallas, a three-day pop-up that brought together brand followers, beauty enthusiasts and admirers of the Western aesthetic defining this new chapter in the entrepreneur’s life. The bi-phase fragrance brand founded by Hadid transformed a city space into a gathering point infused with holiday spirit and sensory experiences designed to connect with its community.
The pop-up combined traditional seasonal activities with Orebella’s distinctive universe: a hot chocolate bar, a vintage-inspired photo booth, a selection of handcrafted ornaments and an immersive walkthrough to explore each of the brand’s fragrances. Although Orebella is already part of the Ulta Beauty catalogue, the experience allowed attendees to test the perfumes in person, access exclusive merchandise and engage with the olfactory language Hadid has been building since the brand’s launch.
The most talked-about moment of the weekend was the unexpected presence of the model alongside her partner, professional horseman Adan Banuelos, whose public appearance once again drew media attention. The pair’s connection to the equestrian world blended naturally with the event’s Western atmosphere, where they were seen speaking with guests and taking part in several moments of the festive experience. Their presence reinforced the emotional narrative currently surrounding Orebella: a brand shaped not only by Hadid’s aesthetic but also by her personal life and roots in the rural American lifestyle.
With this pop-up, Orebella cements its position as one of the most talked-about olfactory proposals in the industry, while reaffirming Bella Hadid as a figure capable of uniting beauty, fashion and authenticity in a single commercial gesture. For a few days, Dallas became the perfect setting to welcome the Christmas season under the gaze of one of the most influential personalities of the moment.
