BLACKPINK’s Jisoo stars in her second campaign with Alo Yoga, celebrating California’s wellness culture and her love for movement.
Following her debut as an ambassador for Alo Yoga in the Spring 2024 campaign, Jisoo, a member of BLACKPINK, returns to front a new campaign for the brand’s SS25 collection. Under the theme “West Coast Wellness,” this collaboration continues to highlight the artist’s connection with movement, calm, and holistic well-being.
“I always enjoy moving whenever I have time, especially with yoga and pilates. This partnership with Alo was a perfect match for me,” Jisoo shared previously. Now, after intense months of touring and training, she reaffirms her philosophy: “The best way to combat jet lag is with pilates. There’s nothing better than how I feel after working out.”
The campaign, shot in Los Angeles, portrays Jisoo on a wellness retreat, embracing restorative rituals that include meditation, matcha, workouts at the Alo Wellness Club, and moments of quiet recovery. In serene, harmonious images, the South Korean star invites us to reconnect with ourselves through both body and mind.
The new collection is now available on the Alo Yoga website. A tribute to self-care with style and purpose.
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