Blake Lively revives Gossip Girl alongside Zuzanna Szadkowski in an advert showcasing new flavours from Betty Booze.
Blake Lively has caused a stir among Gossip Girl fans with an unexpected appearance alongside Zuzanna Szadkowski, the actress who played Dorota in the iconic series. The reason for the reunion is the launch of two new flavours from her canned cocktail brand, Betty Booze, and the promotional video has quickly become a talking point on social media and in specialist media outlets.
The advertising campaign features 37-year-old Lively sharing a fun and nostalgic chat with 46-year-old Szadkowski as they enjoy the new Betty Booze Vodka Iced Teas. The scene takes place in a park where both actresses sit on a bench, joking about their Gossip Girl characters with subtle and knowing references that fans of the series will instantly recognise.
From the start of the video, a Gossip Girl-style shot shows a mysterious onlooker capturing a photo of Lively. Then both actresses remove their sunglasses and the dialogue begins. Lively playfully comments that Szadkowski sounds different, alluding to the Polish accent her character used in the series. Szadkowski’s quick reply, “allergies”, brings a smile before she reveals the true star of the moment: the new drinks in passion fruit and Meyer lemon flavours.
The conversation centres on “tea”, making a pun between the cocktail and the classic act of sharing gossip. Szadkowski pours the drink into a cup as she describes its flavour as balanced, fresh and free from artificial ingredients. Lively finishes with a line full of double entendre: “Which is hard to find around here.”
The video ends with Szadkowski bidding farewell in Dorota’s original accent, saying, “Oh Miss Betty, you’re going to get us into trouble,” making it clear that the spirit of Gossip Girl remains alive in this collaboration. Lively accompanied the launch on social media with the phrase: “Go. Sip, girl.” and an invitation to try the new drinks, highlighting that “good tea is worth sharing.”
This is not the first time the Gossip Girl actresses have reunited since the show ended in 2012. In 2022, Szadkowski reunited with Aaron Schwartz, Chace Crawford, Jessica Szohr and Ed Westwick, her former co-stars. The photo from that moment was shared with the phrase “briefly reunited,” recalling the fondness still present among the original cast.
Betty Booze was born as an extension of Betty Buzz, the mixer brand Lively launched in 2021. In 2023, the actress and entrepreneur expanded her line to include cocktails with tequila, bourbon and now vodka, betting on innovative flavours and a stylish, modern image. In statements, Lively explained she grew up in a Southern US family where iced tea is a summer tradition. For her, every sip represents a moment of calm, something she wanted to convey with this new collection.
With this new advert, Blake Lively not only launches a refreshing summer drink but also sparks nostalgia for a generation that grew up with Gossip Girl. The combination of emotional marketing, cultural references and an appealing product is a clear strategy to position Betty Booze as a relevant and desirable brand in the competitive world of premium drinks.
