Fernando Alonso leads the new BOSS x Aston Martin capsule collection, a perfect fusion of automotive luxury and elegant fashion.
BOSS has unveiled its first capsule collection in collaboration with Aston Martin, just in time for the Fall/Winter 2024 season. This collection exemplifies the shared values of both brands, combining BOSS’s timeless elegance with Aston Martin’s engineering prowess.
This collaboration marks Aston Martin’s first foray into the fashion world, and both brands have exceeded expectations. The collection, which will be followed by two annual capsule releases, celebrates a mutual passion for innovation, performance, and luxury. Inspired by Aston Martin’s high-performance models, these garments are designed to meet the modern man’s need for style and functionality, offering a wardrobe that is as versatile as it is sophisticated.
At the heart of the BOSS x Aston Martin collection is a design focused on performance. BOSS has worked closely with Aston Martin to create garments that reflect the meticulous attention to detail of the luxury sports car manufacturer. The result is a lifestyle wardrobe that combines BOSS’s elegance with Aston Martin’s high-performance materials. Each piece is a tribute to the craftsmanship that defines both brands, from the quilted leather details to the carbon fiber reinforcements.
One of the highlights of this collaboration is the integration of design elements from Aston Martin cars into fashion. Lightweight, high-performance fabrics, carbon fiber-sealed seams, and finishes inspired by Aston Martin vehicles elevate the garments both aesthetically and functionally.
The campaign features Fernando Alonso, driver for the Aston Martin Aramco Formula One® team and BOSS brand ambassador, who embodies the dynamic spirit of both brands. Available online, in select stores, and through premium partners, the BOSS x Aston Martin collection is a must-have for those who appreciate luxury, innovation, and style.
