Bulgari inaugurates its new flagship store in Milan

Bulgari has opened its new store in Milan, a luxurious space that blends Italian craftsmanship, innovative design, and a commitment to art.

Located on the exclusive Via Montenapoleone, the new flagship store merges Bulgari’s Roman heritage with Milanese sophistication. Housed in the historic neoclassical building Taverna Radice Fossati, the 750-square-metre boutique stands out for its interior design, which pays tribute to Italian craftsmanship.

Sculpture ‘Venus’ by Fabio Viale. Courtesy of Bulgari.

The space, conceived as an immersive experience, was designed in collaboration with renowned firms such as Rubelli, Venini, and Mangiarotti. Iconic brand elements, including the serpent motif and the eight-pointed star, adorn the interior, while a statue of Venus reinterpreted by Fabio Viale welcomes visitors.

Interior of Bulgari’s new flagship store in Milan. Courtesy of Bulgari.

In addition to showcasing its high jewellery collections, Bulgari has dedicated an area to cultural exhibitions. It is currently presenting Tubogas & Beyond, featuring historic pieces never seen before.

Monete Tubogas choker in two-tone gold with a Roman imperial bronze coin and diamonds, ca. 1975. Private collection. Tommaso Mariniello/Courtesy of Bulgari.

As part of its commitment to the arts, Bulgari has announced its sponsorship of the Museo del Novecento, supporting its expansion with a €900,000 donation. “We wanted this store to be more than just a retail space; it is a tribute to Italian creativity,” said Laura Burdese, the brand’s deputy director.