Burberry selects Jamaica as the backdrop for its Summer 2024 campaign, showcasing new designs and iconic faces.
UNDER THE SUN: Britain isn’t particularly synonymous with warm or bright weather, so for the brand’s Summer 2024 campaign, Daniel Lee ventured to the sunny island of Jamaica with his friends. Photographer and filmmaker Tyrone Lebon captured the campaign featuring models including Karen Elson, Sang Woo Kim, Taylor Gordon Bruce, Finley Prentice, and more. The campaign showcases the brand’s iconic trench coats in lighter fabrics; English garden floral prints and summer fruits, and new bags such as the Horn and the Swan.
Burberry is doubling down on its efforts with the launch of new faces and editions. Last week, the brand named Irish actor Barry Keoghan as its latest brand ambassador. In an image released by the brand, the actor is seen wearing a black trench coat.
The “Saltburn” star attended Lee’s Fall 2024 runway show, held at Victoria Park in East London in February.
“I’ve been a fan of Burberry for many years. It’s an iconic brand with an innovative heritage and a commitment to supporting arts and culture. I’m very excited to be part of this next chapter,” said the actor. Keoghan attended the 2023 Met Gala, which honored the legendary Karl Lagerfeld, wearing a blue Burberry tartan suit with a matching blue rose in the pocket of his double-breasted jacket. The brand has also introduced Burberry Classics, adding a new color palette to its classic checks in sand tones with the introduction of a moss green, or muted ash green.
The famous pattern is being applied to swimwear, nylon jackets, cotton twill shirt dresses, and tailored shirts with discreet representations of the 1901 equestrian knight design. Campaign images for the collection featured models Iris Law and Quinn Kirwan. The Burberry Classics line is part of the ReBurberry program, the luxury British brand’s commitment to responsibility and circularity with a focus on three key pillars: product, packaging, and services.
