Cara Delevingne leads Calvin Klein’s Pride campaign, sporting denim and rainbow underwear in an empowering ad.
With Pride Month just around the corner, the American brand Calvin Klein kicks off the festivities with a series of celebrity-filled ads.
After appointing Veronica Leoni as its new creative director, Calvin Klein encourages its customers to live their truth fully, loving whoever they love, with a new high-quality collection perfect for the occasion.
To commemorate the launch, Calvin Klein chose actor and singer Jeremy Pope along with model and screen star Cara Delevingne. As the face of the campaign, Delevingne channeled a modern version of the allegorical icon Rosie the Riveter, with a similar empowering pose and the confidence to match.
In one campaign image, Delevingne was photographed wearing Calvin Klein’s best-selling straight-cut jeans in dark and black wash, paired with black high-cut bikini briefs with a rainbow waistband. In another image, she wore the collection’s white underwear set, also featuring the iconic rainbow waistband.
The collection includes other standout pieces like cropped T-shirts, boxers, and graphic tees with pride messages. All these items, including those worn by Delevingne, are available on the Calvin Klein website.
