Carlos Alcaraz shines at Wimbledon, launches a new campaign with Evian, and speaks to Hypebae about style, pressure, and fresh goals.
Carlos Alcaraz returns to Wimbledon with one clear aim: to make history by claiming his third consecutive title on the grass courts of the All England Club. At just 22 years old, the Murcian is not only captivating fans with his talent on court, but also with his growing influence beyond it.
Just days before the tournament kicks off, Evian announced Alcaraz as its new global ambassador, as part of the brand’s ‘Live Young’ campaign. Alongside fellow tennis star Emma Raducanu—with whom he shares training sessions and clear chemistry—the Spaniard embodies the vitality, wellbeing, and positive attitude that define the mineral water brand.
In an exclusive interview with Hypebae, the world number 3 opened up about his personal style, his routines for staying focused, his admiration for women’s tennis, and how he balances media pressure with moments of calm.
“I try to stay grounded and enjoy the journey. For me, that’s key,” he shared during the conversation.
Since making his professional debut at 15, “Carlitos” has broken records: he became the youngest world number 1 in history and the first to win ATP 500 titles on all four official surfaces. His partnership with Evian cements his image as a true icon of the new generation—approachable, driven, and authentic.
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