Chloé’s Summer 2025 campaign celebrates relaxed elegance and femininity, with pieces that capture the essence of sunlit days.
The campaign embodies the distinctive spirit of the brand, reflecting a carefree, sunny attitude, perfectly interpreted by creative director Chemena Kamali. Following the success of her debut, Kamali presents a collection filled with free-flowing elegance, evoking the warmth of summer and a sense of liberation.

Photographed by renowned David Sims, the campaign features model Rianne Van Rompaey lounging effortlessly on a floral sofa or a garden chair, with the backdrop of a coastal house designed by architect Savin Couëlle. His organic and natural designs provide the perfect setting for Chloé’s laid-back aesthetic, emphasising natural beauty and fluidity.
The collection shines with playful yet sophisticated pieces, such as lace tops with frills paired with bloomers, a flamingo-motif swimsuit, and platform sandals with wooden soles carved with fun messages. The imagery highlights the joyful and optimistic atmosphere of summer.

The collection, available from February 28 in Chloé boutiques and online, promises to be a staple of effortless elegance, guided by optimism and instinct.