Chloé unveils its Winter 2024 campaign, blending fashion and cinema with an aesthetic that captures feminine and cinematic essence.
Chloé has launched its new Winter 2024 campaign, a work that merges fashion and cinema with an aesthetic evoking cinematic intimacy. Under the creative direction of Chemena Kamali, the campaign aims to capture the essence of the Chloé woman, highlighting her personality and aura in each image. Kamali’s debut collection features distinctive elements such as playful capes, lace blouses, modern jeans, and flowing chiffon dresses, all designed with a touch of elegance and youthfulness that defines the French maison.
Photographer David Sims has captured renowned models like Kaia Gerber, Rianne Van Rompaey, and Yar Aguer in a studio, creating images that seem to be straight out of a film. With meticulous attention to detail, the campaign blurs the lines between cinema and fashion, offering a unique visual experience.
Additionally, the campaign features the talent of Elodie David Touboul in styling, while Ashley Brokaw handled the casting. Hairstyles, managed by Gary Gill, and makeup, done by Karin Westerlund, complement Kamali’s vision.
With her upcoming runway show scheduled for September 26 at Paris Fashion Week, Kamali promises to continue redefining Chloé’s style, solidifying her presence in the fashion world.
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