Coach unveils the Soho sneaker with a fresh campaign that celebrates authenticity, personal style, and everyday life.
Coach has revealed its new “Not Just for Walking” campaign to introduce the Soho sneaker, a silhouette inspired by late 80s and early 90s cross-training models. The campaign takes a departure from traditional hype and status-focused messaging to highlight how people actually wear sneakers in their daily lives.
The cast includes personalities from various fields such as singer and rapper Audrey Nuna, model Giovanna Ramos, college athlete Tahaad Pettiford, WNBA star Satou Sabally, and NASCAR driver Toni Breidinger. Each brings a unique story and authentic style that resonates with today’s footwear culture.
“With the launch of our Coach Soho sneaker, we wanted to tell a different story… about real life — and what consumers are looking for in a sneaker today. Style that fits the many ways they express who they are,” said Joon Silverstein, Coach’s Chief Marketing Officer.
The campaign, directed by Colin Tilley and photographed by Chris Maggio, blends humor, spontaneity, and style to highlight the versatility of the footwear.
