The French house unveils Togetherness, a visual proposal that places unity, everyday interaction and fashion as a shared experience at its core.
Courrèges introduces Togetherness, its digital campaign for Valentine’s Day 2026, offering a contemporary reflection on closeness, connection and shared moments. Moving away from traditional romantic codes, the brand approaches the season through a modern lens, where togetherness is not idealised but built through time, presence and the real-life use of garments.
Photographed by Sam Rock, the campaign relies on a restrained visual language that prioritises proximity and interaction between bodies, objects and space. The images avoid distraction, allowing meaning to emerge through relationships rather than spectacle. Here, togetherness is presented as an active condition, shaped by everyday gestures and lived experiences.
The garment selection reinforces this narrative. Iconic pieces such as the zipped buckle bomber and the cotton buckle trench act as foundations of the Courrèges wardrobe, defined by clean lines, precise structure and a design conceived to be worn repeatedly and to evolve with the wearer. These are pieces that gain value through use rather than immediate impact.
Accessories take on a central role. The sculptural Fold slingback shoes and the flexible, voluminous Hobo bag complete the looks as natural extensions of daily movement. Under the styling direction of Marie Chaix and featuring Lauren Huyskens, the campaign delivers a cohesive vision in which fashion accompanies real life.
