Dolce & Gabbana celebrates 25 years of Mediterranean sensuality with new stars in Capri.
Dolce & Gabbana ushers in a new era for its iconic Light Blue fragrance by introducing Theo James and Vittoria Ceretti as its new ambassadors. The pair take over from the legendary David Gandy and Bianca Balti, who defined an era with their magnetism on the Italian coast.
To mark the fragrance’s 25th anniversary, the brand filmed a campaign on the Faraglioni cliffs in Capri, directed by photographer Gordon Von Steine. The result: a visual story that reinterprets Mediterranean passion through a contemporary lens.
“In a whirlwind of emotions stirred by the summer breeze, the new campaign rekindles the dreamlike atmosphere of the Light Blue universe,” the brand stated.
The choice of James — known for his roles in The Gentlemen, The White Lotus, and Divergent — and Ceretti — an international top model with over 24 Vogue covers — reinforces D&G Beauty’s ambition to expand its global presence and reach a market value of €3 billion by 2026.
A new tale of desire and sophistication has just begun.
