Skims presents its new collection, The Sleep Shop, featuring Devon Lee and Sydney Carlson, blending playful style with nighttime comfort.
Kim Kardashian’s innovative brand, Skims, has launched its latest campaign for the sleepwear collection, ‘The Sleep Shop,’ with a touch of freshness and fun. This campaign highlights the charming sisters Devon Lee and Sydney Carlson, who bring youthful and playful energy to the promotion. The images, taken in an environment reminiscent of a cozy night at home, showcase the sisters enjoying relaxed moments in snug corners, capturing the free-spirited and comfortable essence of the new collection.
‘The Sleep Shop’ offers a wide range of pajamas and loungewear sets, designed to combine style and comfort for both night and day. With soft pastel colors and adorable details, the collection appeals to a nostalgic yet contemporary pajama party aesthetic.
The campaign not only promotes garments but also sells an experience: a laid-back lifestyle that values authenticity and fun. With the holiday season approaching, ‘The Sleep Shop’ is set to be the ideal choice for those looking to refresh their sleepwear or find the perfect gift.
