Diesel and Tom of Finland present their Pride 2025 capsule: queer fashion, erotic art and uncensored freedom in every garment.
Diesel launches its new Pride 2025 capsule in collaboration with the iconic Tom of Finland Foundation. This limited collection celebrates queer erotic art with uncensored pieces designed to highlight desire, body diversity and freedom of expression.

Inspired by the original Tom of Finland archives, the capsule includes t-shirts, jeans, jackets and accessories featuring bold graphics: leather motorcyclists, muscular sailors and leather bar scenes. Every item is 100% gender-inclusive and designed to be worn with pride, both on and off the runway.

The most innovative aspect: Diesel selected its models via Grindr, aiming to represent the real LGBTQ+ community, without filters or staged poses. The campaign reflects authenticity, desire and queer visibility.

Want to stand out with a look full of attitude, art and history? Visit Diesel’s official website and grab your pieces before they sell out. Express yourself without fear!


