Dior Sauvage redefines modern masculinity with its iconic scent, blending luxury and innovation, and leading the global market since 2015.
Launched in 2015, Dior Sauvage has established itself as one of the world’s most iconic and best-selling men’s fragrances. Marking Dior‘s return to men’s perfumery after nearly a decade, this perfume was introduced with a bold advertising campaign featuring Johnny Depp. Since then, Sauvage has resonated deeply in the global market, achieving unprecedented popularity.
Sauvage is not just a fragrance; it is a symbol of modern masculinity, encapsulated in a midnight blue bottle that evokes the contemporary essence of man. The well-balanced blend of fresh and spicy notes, along with its ability to maintain a lasting intensity, has made Sauvage a luxury product with mass appeal. In 2021, Dior surprised the world by announcing that a bottle of Sauvage was sold every three seconds, underscoring its dominance in the industry.
This year, Dior has taken a bold step with the launch of Sauvage Eau Forte, the first alcohol-free version of the fragrance, developed by renowned perfumer Francis Kurkdjian. This innovative water-based formulation delivers the characteristic intensity of Sauvage but with an added freshness, challenging traditional perfumery conventions. The shift from alcohol to water not only enhances the olfactory experience by softening the initial impact of the scent but also benefits the environment and is gentler on sensitive skin.
Dior Sauvage continues to lead the market, expanding its horizons and adapting to new trends without losing its essence. With its commitment to innovation and respect for its legacy, Sauvage remains a benchmark in the world of men’s perfumery.
