Dior celebrates summer with luxury, style, and art in Italy, showcasing its exclusive Dioriviera collection in iconic destinations.
Dior is embracing the summer season with an unprecedented expansion of its Dioriviera collection in Italy. The iconic fashion house is set to transform exclusive destinations such as Venice and Portofino with luxury experiences that blend fashion, hospitality, and lifestyle.
In Venice, the Hotel Cipriani will host Il Bacaro Dior, an open-air bar overlooking the Grand Canal, accompanied by a pop-up boutique featuring collections designed by Maria Grazia Chiuri. On the Ligurian coast, Dior returns to Bagni Fiore in Paraggi with an expanded presence that includes the beach and a temporary boutique, followed by the opening of a new store in La Piazzetta of Portofino. In addition, June will see the inauguration of Italy’s first permanent Dior spa at the Splendido Hotel.
Dioriviera prints will adorn resorts in Capri, Ibiza, Mykonos, and Turkey, featuring custom sun loungers, parasols, and themed pools. Dior boat excursions, mobile cafés, and wellness workshops will complete the experience.
The collection, inspired by jungle motifs and reinterpretations of Toile de Jouy, will also include homeware items such as ceramics and decorative candles. In doing so, Dior reaffirms its presence in the Mediterranean’s most exclusive destinations, blending luxury and summer as only the maison can.
