Dua Lipa and PUMA are back with another collaboration, this time in the form of a new lookbook. Named “Forever Classic,” the new project showcases Lipa personally selecting a range of sporty-style garments from PUMA’s rich 75-year history.
Created in collaboration with Dua Lipa and stylist Lorenzo Posocco, the vibrant lookbook consists of four unique outfits, each highlighted by classic pieces handpicked by the singer. From the iconic PUMA Suede to the skateboarding-inspired sneaker from the ’90s, the curated collection shows Lipa remixing and reinterpreting classic silhouettes to make them her own.
Focused on vintage sportswear themes, rugged footwear, and playful sporty fashion, the lookbook is presented in a color palette inspired by collegiate style, with tones of red, blue, and white, and includes coveted items such as distressed leather jackets, windbreakers, and logo tees dating back to PUMA’s 1999 “Pure Sports” sportswear line.
Watch Dua in action here and visit the PUMA website for more information about the garments.
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