Coach unveils its holiday campaign featuring Elle Fanning, Charles Melton and a diverse cast, celebrating authenticity as the greatest gift of all.
The festive season takes on a new meaning with Coach, which has just launched its 2025 holiday campaign, ‘The Gift for New Adventures’ — an invitation to gift more than style: to gift courage, authenticity and new beginnings. The brand brings together a diverse line-up led by Elle Fanning, Charles Melton, Kōki, Soyeon, Griff and Ravyn Lenae, each embodying a different form of self-expression, with the house’s iconic bags as travel companions along their journeys.
As explained by Joon Silverstein, Chief Marketing Officer at Coach, “The idea was to evolve the spirit of our ‘Revive Your Courage’ campaign into the emotional world of the holidays. A Coach bag isn’t just an accessory — it’s a piece that marks important milestones, inspiring its owner to start something new.”
Photographed and directed by Dan Beleiu, the campaign unfolds through a series of cinematic vignettes, where each character embarks on a symbolic journey — rediscovering a forgotten passion, embracing the unknown or simply cherishing time with loved ones. Every scene reflects the beauty of starting anew, perfectly aligned with the holiday spirit.
Among the standout pieces are the Tabby, Empire, Brooklyn and the new Mott Messenger, all part of Coach’s New York family. Classic silhouettes are reimagined with softer shapes and refined finishes, while the winter ready-to-wear selection includes teddy coats, leather jackets, flocked dresses and the new Soho sneakers.
Silverstein adds: “These pieces endure not just because of their craftsmanship, but because of the emotional connection they create. For Coach, true luxury lies in longevity and in the power of expressing who you are.”
With a warm, inclusive and deeply human approach, Coach turns its timeless designs into gifts with purpose. This Christmas, it’s not just about shining — it’s about daring.
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