Eva Mendes fronts Stella McCartney’s new “Ryder” campaign, showcasing a sustainable handbag that elevates the vision of modern responsible luxury.
The collaboration between Eva Mendes and Stella McCartney places sustainable fashion back at the centre of the global conversation. The actress stars in the new campaign for the “Ryder” handbag, a piece set to become one of the house’s defining accessories thanks to its contemporary design and its strong ethical message. Photographed by Mary McCartney, Mendes appears in a series of portraits that explore the bag’s many interpretations, from soft finishes to textured versions inspired by ostrich and snakeskin effects, all created with vegan materials.
Choosing Mendes is no coincidence. Her public image reflects the ethical commitment and social awareness that have shaped McCartney’s vision since the very beginning. The British designer, a pioneer in cruelty-free alternatives, once again asserts her position as a leader of responsible luxury. The “Ryder” mirrors that philosophy directly: a tribute to horses and, simultaneously, a clear response to the traditional leather industry, which continues to rely on the mass slaughter of animals each year.
The result is a subtly equestrian silhouette crafted from the brand’s signature soft, vegan leather alternative and finished with a functional metallic padlock. Its versatile design and refined construction reinforce Stella McCartney’s dedication to conscious fashion without compromising the sophistication that defines the label. The “Ryder” handbag is now available on the brand’s official website and at selected retailers, emerging as the latest must-have for those seeking both style and responsibility in one piece.
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