The Italian house revives its cinematic legacy at Cinecittà with a visually striking campaign directed by Alice Rohrwacher.
Ferragamo unveils the second chapter of its Pre-Fall 2025 campaign, titled ‘L’Avventura’—a visual homage to Italian craftsmanship and classic cinema. Shot at the legendary Cinecittà studios, this edition blends fashion and film with an aesthetic that recalls Hollywood’s Golden Age.
Creative Director Maximilian Davis embraces a sensory narrative in which accessories—cork-heeled sandals, woven Gancini bags, and summer loafers—take centre stage. “We wanted to tell a very Italian story, but with a Hollywood soul,” says Davis. “Alice Rohrwacher understands how to make the past feel current.”
The scene recreates a sea from scraps of fabric, evoking Salvatore Ferragamo’s handcrafted innovation. Nothing is digital; everything is real.
“Salvatore created with what he had at hand. This campaign stays true to that spirit,” Davis explains.
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