Academy Award-nominated actress Florence Pugh is the new ambassador for the renowned American jewelry brand, joining Blackpink’s Rosé, BTS’s Jimin, and Nancy Ajram.
The newly appointed brand ambassador, Florence Pugh, features in Tiffany & Co.’s latest campaign called “Lock.” “We are thrilled to present the new expressions of the ‘Tiffany Lock’ motif,” explained Alexandre Arnault, Executive Vice President of Product and Communication at Tiffany & Co. “Our ambassadors showcase the new designs in a campaign that focuses on the idea of love, which has been fundamental to our brand since its founding in 1837.” The English actress, currently starring in Christopher Nolan’s film “Oppenheimer” in theaters, joins ambassadors Rosé from Blackpink, BTS’s Jimin, and singer Nancy Ajram in the latest campaign for the new “Lock” designs. The new “Lock” collection includes a variety of pendants, rings, earrings, and bracelets in different colors.
“The message behind the campaign is simple yet tremendously impactful: it’s a celebration of love and the bonds we form in life. The new ‘Lock’ designs are beautiful symbols of that ethos,” stated Pugh about Tiffany & Co.’s campaign. The Academy Award-nominated actress debuted her newly shaved head at the 2023 Met Gala for a role in the upcoming film “We Live in Time.” Although the film release schedule for 2023-24 is uncertain due to the ongoing screenwriters’ and actors’ strikes in Hollywood, Pugh is linked to several upcoming movies, including “Dune: Part Two.”
Inspired by an archival lock from 1883, “Tiffany Lock” is an expression inherited from the brand’s design and craftsmanship, paying homage to its jewelry heritage. Created for all genders, the latest collection features various color options for earrings, pendants, rings, and bracelets in diamond and gold. The offerings are available in 18-carat white, yellow, and rose gold, with options of full pavé diamonds, half pavé, or entirely metallic versions. Additionally, Tiffany & Co. introduces a new 18-carat white gold “Lock” bracelet with pavé diamonds and baguette diamonds, which can be seen in the images featuring Jimin. The new “Lock” collection is priced between $2,200 and $95,000, with the white gold bracelet with baguette and pavé diamonds being the most expensive. It launches worldwide on Tuesday at Tiffany & Co. stores and tiffany.com.
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