Gigi Hadid takes center stage in Miu Miu’s vibrant 2024 handbag campaign, seamlessly blending history, femininity, and contemporary fashion.
In this campaign, Gigi Hadid becomes the face of Miu Miu‘s 2024 handbag collection, merging the past and present, paying homage to the color, femininity, and timeless allure of fashion.
Photographed by Steven Meisel and styled by Lotta Volkova, the campaign celebrates Miu Miu’s iconic matelassé pattern with the Wander and Arcadie bags, reinterpreting the brand’s essence with a modern twist. Drawing inspiration from the streamlined work of interwar British photographer Yevonde, renowned for her revolutionary and colorful approach, the campaign reflects her visionary aesthetic through the use of cheerful contrasts and vibrant hues.
The new bag colors, ranging from the classic Caramel to bright orange and sunburst, seamlessly blend past and present, tradition and daring.Each image evokes the serenity of the past and the vitality of the present, bridging timeless beauty with contemporary fashion. With Gigi Hadid as the star, the campaign revives Yevonde’s spirit, connecting history with modernity through fashion.
