Gisele Bündchen takes the spotlight in Balmain’s Spring 2024 campaign, a celebration of love and timeless fashion captured by Rafael Pavarotti.
Balmain dazzles with its Spring 2024 campaign, featuring the iconic Gisele Bündchen and lensed by photographer Rafael Pavarotti. Styled by Charlotte Stockdale and Katie Lyall, with set design by Ibby Njoya, casting direction by Anita Bitton, and production by Ragi Dholakia Productions, alongside exclusive production by Now Open, this campaign comes to life.
The beauty of the collection, with hair by Sam McKnight and makeup by Peter Philips, celebrates love and pays homage to timeless fashion icons. Olivier Rousteing introduces the JM Balmain Bag, inspired by the classic “Jolie Madame,” merging Pierre Balmain’s “New French Style” with the tailoring of the 1940s and 1950s.
Rousteing expresses, “I want to challenge the idea that a collection celebrating love, beauty, and flowers is superficial. Love is complex, like each rose with its thorns.” The collection blends romance and femininity, with designs showcasing Balmain’s mastery of silhouettes and forms. Vibrant prints, such as Pierre Balmain’s polka dots, bring unexpected boldness. Rousteing’s Parisian garden comes to life with a palette rich in colors, textures, and patterns, highlighting the craftsmanship and historical archives of the house. Intricate roses, thorns, and crystal branches adorn the designs, pushing the boundaries of Balmain’s craftsmanship and leaving Olivier Rousteing’s distinctive mark on the collection.
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