Golden Goose grows by 11% in 2025 and transforms global luxury with experiential stores and iconic ambassadors.
Golden Goose continues its rise as one of the world’s most dynamic luxury brands, recording an 11% increase in revenue during the first quarter of 2025, reaching €164.5 million. This momentum is largely driven by the direct-to-consumer (DTC) channel, which now accounts for 76% of total sales.
With over 218 stores worldwide and new openings in New York, Manila, and London, Golden Goose strengthens its international presence with spaces focused on experience and personalisation. Its innovative store in the Meatpacking District offers everything from custom wrapping to a craftsmanship lab and a vinyl music room.
The brand also leans into sport and pop culture with ambassadors such as Jane Fonda, Keegan Palmer, and Arturo Coello, appealing to both new generations and loyal customers.
Golden Goose is also advancing strategically following a 12% investment from Blue Pool Capital, linked to Alibaba co-founder Joe Tsai.
