Gracie Abrams: The Ultimate ‘It Girl’ in Chanel’s Spring-Summer 2025 Pre-Collection

Gracie Abrams embodies modern luxury in Chanel’s Spring-Summer 2025 pre-collection, blending fashion, cinema, and music with effortless sophistication and timeless elegance.

Chanel redefines its legacy with the Spring-Summer 2025 pre-collection, featuring Gracie Abrams, the rising pop sensation who now shines as the brand’s newest ambassador. Captured by Craig McDean and under the artistic direction of Sofia Coppola, the campaign unfolds as a visual narrative where fashion and cinema intertwine with effortless sophistication.

The collection exudes relaxed elegance with a distinct ‘90s influence: tweed jackets reimagined with a sporty touch, paired with Bermuda shorts, and denim pieces elevated with delicate gold chains. Quilted leather, inspired by the maison’s iconic matelassé motif, takes centre stage in oversized totes and the timeless little black dress, striking the perfect balance between heritage and modernity.

Chanel’s signature elements are reinterpreted with a contemporary twist. Pearls are intricately woven into tweed, printed onto distressed denim, or transformed into refined embellishments for accessories. The iconic two-tone shoes return in kitten heels and platform styles, while statement cuff bracelets adorned with the double C add a distinctive touch. This collection encapsulates the enduring spirit of Chanel, with Gracie Abrams as the ultimate modern muse.