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Gucci celebrates love with ‘Gucci Together’, Sabato De Sarno’s first Valentine’s Day campaign
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Gucci unveils ‘Gucci Together’, its Valentine’s Day campaign directed by Sabato De Sarno, celebrating authentic love and human connections.
Gucci has revealed its 2025 Valentine’s Day campaign, ‘Gucci Together’, marking the first under Sabato De Sarno’s creative direction. Captured by the acclaimed Tina Barney, the collection embraces the essence of love and human relationships through an authentic and everyday lens.
‘Gucci Together’ showcases intimate moments, highlighting couples and friends sharing time together in real-life settings. The campaign moves away from idealised portrayals, instead focusing on the warmth and spontaneity that define genuine relationships.
Tina Barney, renowned for her exploration of family and social dynamics through photography, brings an emotional and sincere aesthetic perfectly aligned with De Sarno’s vision. This collaboration underscores Gucci’s commitment to authenticity and inclusivity, celebrating love in all its forms and diversities.
The launch of “Gucci Together” not only commemorates Valentine’s Day but also sets a new creative direction for the brand under Sabato De Sarno. Through this campaign, Gucci reaffirms its ability to connect with its audience by highlighting the beauty of real and meaningful moments.
