GapStudio FW25 brings Gwyneth Paltrow and Apple Martin together in a campaign celebrating heritage, generational fashion and a fresh modern spirit.
American brand Gap has unveiled its GapStudio Fall Winter 2025 Collection 03, set to launch on 2 October in stores and online. The campaign, under the creative direction of Zac Posen, unites Gwyneth Paltrow and her daughter Apple Martin in a visual narrative that blends heritage and modernity through fashion.
Photographed by Mario Sorrenti and styled by Alastair McKimm, the project includes a fashion film directed by LOOK & Julian Klincewicz, where mother and daughter explore the strength of a shared wardrobe. The inspiration draws on 1990s New York energy and the reinterpretation of classics that resonate across generations.
Mark Breitbard, President of Gap, framed the project as a bridge between tradition and innovation: “From our iconic ’90s campaigns to today, we have always celebrated original talent. Working with Gwyneth and Apple continues that legacy, offering a fresh vision of design”.
The capsule consists of 38 pieces, oscillating between 1990s downtown minimalism and 1960s romantic futurism. Highlights include seamed denim jackets, bootcut jeans, anatomically constructed dresses, crisp poplin shirts and soft knit cardigans. Satin slip dresses, vegan patent leather mini skirts and tweed-inspired denim bring sharper accents, designed for a versatile and timeless wardrobe.
Paltrow reflected on her personal bond with the label: “Gap has always been part of my family’s life. It’s classic and effortless, and Zac has brought a fresh perspective that makes the brand more wearable than ever”. Apple Martin added: “When I think of Gap, I think of my childhood. I was always dressed in Gap Kids and I’ve loved clothes since then”.
Key pieces include the Seamed Icon Denim Jacket, High Rise Seamed Boot Jeans, Satin Slip Maxi Dress and the Vegan Patent Leather Crop Jacket, with prices ranging from $118 to $228.
The GapStudio Fall Winter 2025 Collection 03 will be available from 2 October in select US and international stores as well as online at gap.com.
