Gwyneth Paltrow launches Goop Beauty in Italy alongside The Beautyaholic’s Shop

Goop Beauty arrives in Italy with The Beautyaholic’s Shop, marking a new milestone in clean and exclusive beauty.

The renowned clean beauty brand Goop Beauty, founded by Gwyneth Paltrow, officially enters the Italian market through an exclusive partnership with The Beautyaholic’s Shop, a pioneering niche store in Rome. This move marks a key step in Goop’s international expansion, aiming to position itself in selective markets with discerning consumers.

The Beautyaholic’s Shop, led by Paola Malaspina, is known for its curated focus on sustainable and high-performance brands. Malaspina has embraced a model based on integrity, prioritising quality and ethical consistency over commercial margins. “We don’t sell just anything; each brand must align with our philosophy,” she states.

The initial offering includes facial and body care products, such as the regenerating serum with retinol and treatments for the eye contour. The addition of Victoria Beckham Beauty is also planned, thus expanding the range of exclusive offerings.

This launch strengthens The Beautyaholic’s Shop‘s commitment to holistic beauty and solidifies its position as a leader in the luxury clean sector in Italy. With a growing local and international clientele, the future points towards new openings, more in-store services, and an upcoming foray into supplements.