Rising K-pop star and NewJeans band member, Haerin, has just been announced as the new ambassador for the Dior House, covering categories across fashion, jewelry, and beauty.
The announcement was made on the official Dior website, which said that the partnership aims to celebrate the unique friendship between Haerin and Dior.
Haerin’s inclusion as Dior’s newest ambassador does not come as a surprise to both NewJeans and Dior fans, as she has been seen wearing the brand on various occasions, leading many to speculate that she was next on Dior’s list. Furthermore, rumors of Haerin joining Dior began circulating after the Parisian label followed her on Twitter.
As of now, little is known about the details of Haerin’s role as an ambassador. However, we expect to see her feature in more campaigns and attend the brand’s fashion week show. Dior has a history of collaborating with K-pop stars, with BTS member, Kim Taehyung, serving as the brand’s global ambassador since 2020.
Haerin’s partnership with Dior is expected to bring forth a unique combination of elegance and audacity. With her immense talent and Dior’s exquisite designs, this collaboration is bound to be a hit among fashion enthusiasts.
