Haerin from NewJeans officially debuts with Dior as ambassador, showcasing elegance and boldness in her first campaign for the brand.
NewJeans member Haerin has just made her official debut for Dior, after being introduced as the luxury brand’s new ambassador in April.
In her new role with the brand, the 16-year-old K-pop star will represent Dior at key events and likely make multiple appearances in future campaigns. In a statement about the partnership, Dior commented: ‘This is an opportunity to celebrate the privileged bonds that more than ever unite the NewJeans singer and Dior. Between elegance and boldness, a unique friendship in the name of creativity.’
In her first official campaign for the house, Haerin showcases the Denim Dior Oblique Jacquard — the distinctive denim treatment by Maria Grazia Chiuri — which can be seen on Saddle Bags, Book Totes, and more. Alongside Haerin, Dior recently announced Rosalia as a brand ambassador, joining figures like BLACKPINK‘s Jisoo and Willow Smith.
