Hanni from NewJeans joins UGG as global ambassador for 2024, spearheading a fresh and stylish campaign.
UGG, the iconic brand synonymous with comfort and style, has unveiled Hanni from NewJeans as its new global ambassador for 2024. The announcement heralds a new campaign showcasing UGG’s latest summer offerings, featuring the GoldenGlow and Stratus Sandals alongside the Venture Daze Clog and Slide models. With a whimsical twist on the traditional “To-Do List,” the campaign follows Hanni as she swaps mundane tasks for extraordinary getaways.
For Hanni, collaborating with UGG is deeply personal. “UGG is a brand I grew up with, with cherished memories from my youth,” she shares. “Partnering with them and being named their Global Ambassador is a surreal moment for me. I am immensely grateful and excited to share my love for UGG with the world.”
Anne Spangenberg, President of UGG, echoes Hanni’s enthusiasm, stating, “We are thrilled to welcome Hanni as our global ambassador. Her authentic style and genuine connection with UGG products make her the perfect representative for the brand. Hanni’s ability to inspire individuality aligns perfectly with UGG’s values.”
Experience UGG’s captivating new campaign with Hanni and explore the latest collection on the brand’s website.
